Acclaimed documentary director Toby Dye cut his teeth in advertising at Ridley Scott Associates, were, alongside a close-knit team, he delivered a celebrated catalogue of work for the world's biggest brands, recognised with over 50 major international awards, including D&AD, the British Arrows and Cannes Lion.

 

Unlikely Associates was founded to continue that hard-won tradition — to give our clients the very best of what they have come to expect from Toby and his team, both on and off screen. That means working practices that are always straightforward, fair and equitable, to produce films that resonate with audiences thanks to a raw authenticity that is rare in an advertising industry obsessed with gloss and spin.

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We make advertising that does something genuinely unusual: it connects at a deeply human level thanks to an emotional honesty.